Football Aid Ambassador

Lawrie has shown fantastic support for Football Aid since 2010 by lending his expert coaching expertise and Managing the teams in our Reading matches, and it was a great privilege for our organisation when Lawrie agreed to become a Football Aid Ambassador in 2013.


The concept of Football Aid is simple – to allow fans, who have only been able to dream about it, the chance to experience the thrill of match day: to pull on their favourite shirt, walk down the tunnel to the sound of the crowd and play an adrenaline fuelled 90 minutes on the hallowed turf of the Club they support.

Since Football Aid’s debut season in 2001, 578 games involving 15,300 players have taken place on a UK Club, European and National level and our vision is to continue to deliver exciting and groundbreaking fundraising events that allow supporters to ‘Live the Dream’.

Our core events are the Live the Dream matches we run in association with our member clubs in the UK, but the Football Aid inventory also includes the International Live the Dream, Celebrity Live the Dream and Legends Master Class events as well.